HEATHER GRAEF PORTFOLIO
  • portfolio
    • brand identity
    • environmental graphics
    • publication design
    • social media
    • web
    • illustration
    • photography
  • about
  • contact
  • portfolio
    • brand identity
    • environmental graphics
    • publication design
    • social media
    • web
    • illustration
    • photography
  • about
  • contact

environmental graphics

EXPERIENCE:
• Freelance graphic designer on natural history museum/zoo/aquarium/nature center, and college campus signage projects.
• Site inspections, plans/drawings, design, and artwork production.
ARCHITECTURAL: Building signage, room id, donor recognition.
WAYFINDING: Directional signage; vehicle & pedestrian directional, campus/building interior & exterior directories, and map graphics.
INTERPRETIVE: Informative graphic panel design intended for story telling; history, flora, fauna, science, industrial.

I worked in a design studio specialized in environmental graphics for over 25 years; here are some example projects:

Architectural signage

Cleveland Botanical Garden (CBG): debossed lettering
CBG graphic standards: interior signage
CBG graphic standards: graphic standards: interior signage & graphic treatment
San Francisco SPCA, exterior and interior signage and maps
UC Berkeley: campus signage and donor recognition panels

Wayfinding graphics, directories & maps

Martial Cottle Park, wayfinding signage
CBG: exterior signage
CBG: wayfinding signage
CBG graphic standards: graphic post signage
San Francisco SPCA, exterior and interior signage and maps
UC Berkeley: maps and directories
Napa Valley College: maps and directories
City of Tiburon, interpretive graphic panel for the City of Tiburon
Napa Valley College: wayfinding signage
Ruth Bancroft Garden: corten steel signage design

Interpretive graphics & labels

Martial Cottle Park, museum graphic panels
Martial Cottle Park, 30-ft long timeline detailing farming highlights in the area from pre-1700s to now
Martial Cottle Park, interpretive graphic panels detailing the Martial Cottle Farm history
City of Tiburon, interpretive graphic panel for the City of Tiburon
CBG graphic standards: interpretive panel and post design

Mockups, drawings

2-D mockup of storefront
2-D mockup of storefront
2-D mockup for wayfinding totems
banner design
Design intent drawings for corten steel signage program
Designs, Art & Crafts on this Website © Heather Graef, Sausalito, CA
  • portfolio
    • brand identity
    • environmental graphics
    • publication design
    • social media
    • web
    • illustration
    • photography
  • about
  • contact