Favorite Logo: Boneyard Beanies
This is without a doubt the logo that gets all the attention, and I'm glad because I designed it for my own small business, Boneyard Beanies. It's more than a logo, it is a mascot, so instead it "the logo" it's "Dude." He is used on all of our marketing, social media and hat labels. The story: My friend and I were contracted to make hats for the surf shop in Mill Valley, CA. Right then we came up with the name Boneyard Beanies. When we decided to make a real go at this venture, we needed a proper logo. Dude is modeled after a Maori water god, full of symbols: waves, turtles, those penetrating eyes and, and of course the surfboard.
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© Heather Graef, Sausalito, CA